Asset Analysis
Considering all the conditions of the hotel in order to define the most suitable branding and positioning for the hotel that allows to achieve the best revenue results.
Branding
Considering the conditions of the hotel, we will consider adopting an International Brand that could bring good communication, positioning and higher rates.
Positioning
Analyzing all the brand options that suits the concept of the hotels, comparing it to the actual positioning and the positioning of the other hotel brands.
Investment
Based on the brand options, the total investment needed to reconversion is taken into consideration
KPIs
Analyzing the impact of the brand options on the hotel results
